The Greater Philadelphia Chamber of Commerce
What happens when a group of empowered young designers are given a clean slate 100+ times per year? For me, it meant stress, pride, panic, inspiration, and lots and lots of color. For 5 years, I led a small — but confident group of creatives, We created 360° campaigns around each of the Chamber's main programmatic offerings and branded promotions — roughly 180/year at last count! But we werent just a production shop. Every assignment involved research, a thoughtful approach to the problem, presentations, and performance measurements. Most projects presented below included a full range of executions including: pre- and post-event video, web, direct Mail, e-mail, environmental signage, printed publications, and interactive presentations.
GPCC Branding
Throughout 2014/2015, the Chamber had been addressing it's future needs for Branding, Messaging and Corporate Identity. These materials below were part of an interim brand refresh to be followed by a complete rebranding the following year.
Some of the executions included a responsive brochure site, an updated logo, a custom typeface, a new color scheme, signage, apparel, a redesigned monthly calendar, a series of new videos, some swag and a suite of new ad messages.
The site was coded from scratch in-house, the videos and motion graphics were produced, shot, and edited in-house, and the ad copy was written by myself and Marissa Williams.
EVENT MATERIALS: Annual Meeting
Event graphics feature original illustration — never any stock. Executions include location-specific signage, physical mail alongside digital promotions, static, and digital stage presentations, printed materials before and during event, post-event video and interviews. Performance was measured across executions and timelines with custom urls, and registration-across-time envelopes.
EVENT MATERIALS: Mayoral Luncheon
Event graphics feature original illustration — never any stock. Executions include location-specific signage, physical mail alongside digital promotions, static, and digital stage presentations, printed materials before and during event, post-event video and interviews. Performance was measured across executions and timelines with custom urls, and registration-across-time envelopes.
EVENT MATERIALS: Healthcare Industry
Event graphics feature original illustration — never any stock. Executions include location-specific signage, physical mail alongside digital promotions, static, and digital stage presentations, printed materials before and during event, post-event video and interviews. Performance was measured across executions and timelines with custom urls, and registration-across-time envelopes.
Select Greater Philadelphia
Video and print work for Select Greater Philadelphia. Select Greater Philadelphia is the region's best tool to promote business relocation to the Philadelphia region.
Annual Report printed 5/5 (CMYK+metallic silver) by Innovative Print & Media Group
Regional Annual Report: Roadmap for growth
The Roadmap for Growth was an advocacy initiative piloted by the Greater Philadelphia Chamber of Commerce in 2014/2015. The program was based around a series of neighborhood meetings held around the city whose purpose was to listen to Philadelphia residents and business owners on the topic of the next mayor.
This booklet — which is only one of many unique pieces created for this brand — is the report publishing the key findings generated after months of meetings around the city.
EVENT MATERIALS: potpourri
Event graphics feature original illustration — never any stock. Executions include location-specific signage, physical mail alongside digital promotions, static, and digital stage presentations, printed materials before and during event, post-event video and interviews. Performance was measured across executions and timelines with custom urls, and registration-across-time envelopes.
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